Lighting has played an important role in fashion shop, modern shopping mall and plaza. LED lighting, with less heat emissions and more lumens and brightness, can maximize your savings by reducing your electric bill and air conditioning use, so LED is very suitable for fashion shop lighting. The best fashion shop lighting solution will make difference to your stores: grab particular attention to showcase or products like clothes and shoes, enhance customer engagement and enjoyment of the fashion shop experience.
Fashion shop window display is an accent area to give a first impression of a store, like your calling card, you need to highlight it to attract potential customers or surprise passers-by, and draw their interest or entice them to enter your store. You can follow these three lighting tips for your window displays or showcase.
Spotlight your best product
Install spotlights pointing towards to your best product, focus on a few things, and do not emphasize too many elements in the window display which will be over lighting. Also pay attention to the light direction, do not dazzle your customer, direct light will cause discomfort to eyes.
Analyze the lighting around
When design your shop window lighting, consider the light from outdoor street or stores around. How to gain the notice in seconds among many fashion stores in the street. For example, if the neighboring stores or competitors are using too much light and provide high brightness windows, you can try play with darkness and shadows to make your windows difference. Anyway, surprise is an essential element.
Use light to produce extraordinary effects
A shop window needs to be enjoyable and transmit feelings. Light is the excellent ally for designing dramatic effects. A horizontal light or side lighting can cause effects inside the shop window that make clients think that it truly is considerably bigger or that it has a great deal greater depth. The eyes usually do not see light, but rather they see unique intensities of shadow, as a result the light should be adapted to each material and each and every space to practically experience diverse feelings. Also you are able to use warmer or colder lights for precise applications or specific products.
If you are a fashion shop owner, it is time to surprise and to thrill your customers with a better fashion shop lighting. Try these lighting tips to make your store pop and different from your rivals, not just another common one amongst the hundreds of fashion shops.